1. (noun) a slogan used to rally support for a cause

• battle cry
• cry
• rallying cry
• war cry

2. (noun) a secret word or phrase known only to a restricted group

• countersign
• parole
• password
• word

1. (noun) a slogan used to rally support for a cause

• catchword
• motto
• shibboleth
• slogan

2. (noun) a secret word or phrase known only to a restricted group

• arcanum
• secret
• positive identification