1. (noun) an alternative name that a person chooses or is given (especially in inner city neighborhoods)

• appellation
• appellative
• denomination
• designation

2. (noun) slang for something (especially for an illegal drug)

• argot
• cant
• jargon
• lingo
• patois
• slang
• vernacular
• name

3. (noun) the name of a brokerage firm in which stock is held on behalf of a customer

• name

4. (noun) the name of a street

• name