good will

Definition of Good Will in English :

1. good will, goodwill, grace

a disposition to kindness and compassion

Example Sentences:
'the victor's grace in treating the vanquished'

2. good will, goodwill

(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

3. good will, goodwill

the friendly hope that something will succeed

WordNet Lexical Database for English. Princeton University. 2010.

Good Will

1. An attitude of kindness or friendliness; benevolence.

2. Cheerful acquiescence or willingness.

3. A good relationship, as of a business with its customers or a nation with other nations.

4. The positive reputation of a business and its likely continued patronage by clients, considered as part of its market value.

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